Advertising
Advertising and media coverage is an important part of any program, especially ones that require public support and participation. Success of MRRP is dependent on heightened public awareness of monofilament recycling, and using the local media is an effective means to accomplishing this goal. Anglers and the general public need to know how fishing line can be recycled so that they can choose to participate. Volunteers need to be alerted of cleanup events and then acknowledged for their efforts.
Download a summary that will provide some suggestions for improving media relations and getting your program story covered by clicking below.
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